No "10 Tips" listicles. No content marketing about content marketing. Just the things we actually argue about with clients, written down.
Most posts here come out of real client conversations — about Instagram metrics nobody reports on, paid ad waste that comes from upstream problems, and the agency jargon we've banned from our own briefs. We write what we'd want to read if we were running an Indian D2C brand or SaaS company today.
Real 2026 pricing for digital marketing in India — social, paid ads, SEO, influencer, email, websites. Actual rupee numbers by service and tier, and how to tell if you're overpaying.
Your audience searches Instagram like Google now. Here's what that changes about captions, keywords and the saves-over-likes shift — and what Indian brands should actually do.
The biggest organic growth story we've been part of involved 24 lakh students, ₹0 in ad spend, and one non-negotiable rule about content. Here's the full case study.
Most agency jargon is a tax. Here’s a short list of the words we won’t put on a deck — and what we say instead.
Reach isn’t followers, followers aren’t trust, trust isn’t sales. Here’s the spreadsheet we actually use — and the numbers most agencies forget to report.
Most brands burning money on Meta would do better fixing their landing page first. A short list of times we tell clients to keep their wallet closed.
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