No “10 Tips” listicles. No content marketing about content marketing. Just the things we actually argue about with clients, written down.
Most posts here come out of real client conversations — about Instagram metrics nobody reports on, paid ad waste that comes from upstream problems, and the agency jargon we’ve banned from our own briefs. We write what we’d want to read if we were running an Indian D2C brand or SaaS company today.
Most agency jargon is a tax. Here’s a short list of the words we won’t put on a deck — and what we say instead.
Reach isn’t followers, followers aren’t trust, trust isn’t sales. Here’s the spreadsheet we actually use — and the numbers most agencies forget to report.
Most brands burning money on Meta would do better fixing their landing page first. A short list of times we tell clients to keep their wallet closed.
Like what we’re saying? Let’s see if we can help you say it too.
Start a conversation