Logos, wordmarks, voice, type, the whole kit. Built so your dev team can actually use it without three rounds of email tennis.
Most brand projects we inherit have a logo and a colour. That’s not a brand, that’s a starter pack. A working identity has six things, and we deliver all of them as one project:
Standard timeline: 4–6 weeks for a complete brand from kickoff to delivery. We can do brand sprints in 2–3 weeks for early-stage startups who need to ship something soon and don’t need every artefact polished.
Most brand agencies hand you a 60-slide brand book and a folder of files. We hand you a Figma file your team can use, a written voice guide your team can quote from, and a single page of “do this, don’t do that” rules. We assume the people who’ll actually use your brand are busy and don’t want a treasure hunt.
D2C brand launches. Repositioning for businesses that have outgrown their original brand. Visual refreshes for established companies that need to feel current without throwing out their equity. We’ve done all three.
Brand identity starts at ₹1,50,000 for a focused project (logo + type + colour + voice). Full identity with photography direction and a complete guideline document starts at ₹3,00,000. We’ll scope to your needs, not the other way round.
Most brand frameworks were developed for Western consumer markets and then adapted for India — sometimes well, often poorly. The result is that many Indian brands look and sound like pale imitations of European or American brands in their category, rather than something that feels native to their customer.
The Indian consumer is not a less sophisticated version of a Western consumer. They have specific aesthetic references, specific trust signals, and specific decision patterns that a brand built for the Western market doesn't automatically serve. A colour palette, a typeface choice, or a tone of voice that positions a brand clearly in London might position it incorrectly in Lucknow.
This is not about making everything look "Indian" in a literal, motif-heavy sense. It's about positioning work. Understanding where your product actually sits in the mental landscape of your specific customer — in their city, in their category, at their price point — and building a visual and verbal identity that fits that landscape, not one imported from elsewhere.
Most brand guidelines get opened twice: when they're delivered, and when a new designer joins and needs the logo. The other 360 days, they sit in a Google Drive folder. We've written too many of them to pretend otherwise.
The reason is usually that the guidelines assume a level of brand discipline that small teams can't maintain. Twenty pages of spacing rules. Prohibited colour combinations. Typography hierarchies that require a trained eye to execute. None of this gets used by a founder typing a caption on Instagram at 8pm.
So we design our guidelines for actual use. A one-pager of absolute rules — things you can always do and things you should never do. A prompt document your copywriter can quote from. A Figma file with every common template pre-built. The detailed standards document exists for when you're ready to hire a designer; the one-pager is for the next two years before that.
Not every brand needs a ground-up rebuild. Some brands have real equity in their existing visual language — customers recognise them, the logo is already in their head — and a full rebrand would throw that away. In those cases, a visual refresh (modernising the typefaces, tightening the colour palette, improving application consistency) is both cheaper and less risky.
We'll tell you honestly which you need. The question we ask: "If we showed your current brand to your best customer tomorrow, would they feel pride or embarrassment?" If pride, we refresh. If embarrassment — or if the brand was built before you knew who your customer was — we rebuild.
We’ll write back within 24 hours, honestly, with whether we can help.
Pour us a brief