Paid ads that pay back.

What we run

Three platforms cover ~95% of where our clients spend:

• Meta (Instagram + Facebook). The default for D2C brands, lifestyle, and most B2C. Strong audience targeting, fast creative iteration.
• Google Ads. Search for high-intent demand, Performance Max for D2C, YouTube for awareness. Often the best ROAS channel for brands with existing search demand.
• LinkedIn Ads. For B2B specifically. Expensive per click, but the targeting (job title, company size, industry) makes it the only choice for serious B2B campaigns.

We’ll also run Twitter, Quora, or Reddit ads where they fit — but those are rare, and we’ll tell you when they’re the right call.

How we work

Setup: 2 weeks. Audit the account (or build it from scratch), set up conversion tracking, write the first round of creative, build the first round of audiences, get the pixels firing properly.

Run mode: weekly. Each week we review what worked, kill what didn’t, write new creative for the things that’s tired, and adjust budgets to where the math is winning.

Report: every two weeks. ROAS, CAC, click-through rate, conversion rate, and what we’re changing in the next sprint. Written like a human, not generated from a dashboard template.

When paid is the wrong answer

Honestly, often. We’ve written specifically about when not to run paid ads. If you’re burning budget because your site converts at 0.6% or your product has no proven organic demand, we’ll tell you that on the first call. We’d rather earn your trust than your first month’s retainer.

What we don’t do

We don’t take percentage cuts on ad spend. Our management fee is fixed, decoupled from spend. We don’t recommend bigger budgets to inflate our own revenue. We don’t use “set-and-forget” campaigns — those are why most paid accounts under-perform.

What it costs

Management starts at ₹45,000/month for one platform, smaller spend (under ₹2L/month ad budget). Multi-platform or larger-spend retainers are quoted based on actual workload. Ad spend is always separate and paid directly to the ad platforms, not through us.

How we approach creative in India

Indian Meta performance creative is different from Western. A few patterns that consistently outperform in Indian D2C campaigns:

First-person founder content performs significantly better than polished brand creative for trust-based categories (skincare, health, F&B). A 45-second video of the founder explaining what the product does and why they made it routinely outperforms a slick lifestyle video at 30–40% lower CPM. Indian consumers are sceptical of advertising and respond to perceived authenticity in creative.

Price transparency in the creative outperforms price mystery. Showing ₹499 or "₹399 on first order" in the first three seconds of a Reel typically outperforms "shop now" CTAs without price anchoring, particularly for mid-market D2C. Indian shoppers want to know what they're about to consider before they click.

Regional language overlays and subtitles add meaningful reach, especially for categories targeting tier-2 and tier-3 buyers. We add Hindi subtitles to English-language creative as standard for clients targeting broad audiences. The cost is minimal; the incremental reach in underserved metro suburbs and smaller cities is significant.

Conversion tracking in India: what's actually working

Meta's native conversion tracking has degraded meaningfully since iOS 14, and Indian apps compound this with a mix of Shopify, custom builds, and UPI payment flows that often break standard pixel tracking at checkout. We build conversion tracking with redundancy: Meta pixel, Conversions API (server-side), and Google Analytics 4 event tracking all running simultaneously.

When these three systems disagree — which they often do — we use a simple last-touch attribution model for budget decisions and a blended view for full-funnel analysis. We explain which number we're reporting on in every bi-weekly report, so you're not comparing this month's Meta-reported ROAS against last month's GA4-reported ROAS and wondering why they're different.

For Shopify brands specifically, we also track UTM-attributable order value in Shopify's own orders view, which is more reliable than either pixel for Indian payment flows. This three-source triangulation takes more setup but gives you numbers you can actually trust.

Budget allocation: how we decide where to spend

We don't recommend dividing budget equally across platforms "for diversity." Each rupee of ad spend should be in the channel that produces the lowest cost per acquisition at the current stage of the brand's growth.

For most Indian D2C brands at the ₹50K–2L monthly ad-spend level: start with Meta (Instagram + Facebook) exclusively. Get to a repeatable ROAS above 2x. Then, and only then, test Google Shopping or Performance Max. LinkedIn and Twitter are almost never the right answer for D2C at early stages — CPCs are too high for the conversion rates most D2C brands see from those audiences.