Social media that does actual work.

What we actually do

We don’t “manage your community.” We make stuff that’s worth watching, post it on a schedule you can predict, reply to the people who reply to us, and tell you every two weeks whether any of it worked.

A typical month looks like this. We sit down with your team for 45 minutes to look at the previous month’s numbers — saves, DMs, profile visits, bio clicks. We agree on three or four content angles for the month ahead. We write, shoot, design, and ship eight pieces. We watch what each one does. We report. We do it again.

What’s included

• Two platforms managed end-to-end. Most clients pick Instagram and LinkedIn. Some swap in Twitter or YouTube Shorts.
• Eight content pieces per month. Roughly four Reels and four feed posts/carousels, but we mix it based on what’s working.
• Content calendar approved in advance. No surprise posts. You always know what’s going up next week.
• Community management. We reply to comments and DMs within 12 business hours.
• Bi-weekly performance report. Plain English. Real numbers. What worked, what didn’t, what we’ll try.

What we don’t do

We don’t buy followers. We don’t use bots. We don’t inflate reach with engagement pods. If you ask, we’ll explain why these don’t work — and why you don’t want them to.

How we measure success

Followers are a side-effect, not the goal. We track five things that matter more: profile views per follower, saves per post, DM-initiation rate, bio click-through rate, and repeat-DM rate. We’ve written about exactly why these matter if you want the full reasoning.

Who this is for

D2C brands selling on Instagram. B2B founders building a LinkedIn presence. Service businesses where trust is the bottleneck. We’ve worked with brands at ₹10L MRR up to ₹5Cr ARR. Pricing scales with workload, not with your revenue.

What it costs

Social media management is part of the Tall Glass retainer, starting at ₹1,20,000/month. That includes the social work plus content production for one paid channel. If you only need social (no paid), we can quote a social-only retainer — usually ₹75,000–85,000/month depending on scope.

What "community management" actually means day to day

The term gets used loosely. Our version: we reply to every comment that asks a question or makes a specific observation within 12 business hours. We do not write generic responses. If someone says "how is this different from the other brand I tried?" we write a specific answer. If someone shares that the product arrived damaged, we handle it in the thread, not via a "please DM us" brush-off.

DM management is the part most agencies deprioritise. We treat it as the highest-priority channel on the account. A DM is someone who's already past the scroll — they took a deliberate action to start a conversation. That conversation is worth three times as much as a comment.

For brands with high DM volume, we set up a simple FAQ-tree so the most common questions get answered within minutes, not hours. This alone typically increases DM-to-purchase conversion by 20–40% in the first month.

Content that works versus content that looks like it works

We've managed enough accounts to be honest about the difference. Content that performs well in reach and likes but doesn't drive saves, profile visits, or DMs is entertainment, not marketing. It's not worthless — brand recall is real — but it needs to be in the right ratio to conversion-oriented content.

A typical content mix for a D2C brand in our care: roughly 40% educational or helpful content (saves high), 35% product-focused content (DM initiation), 25% brand personality content (reach and likes). We adjust this ratio based on where the account is in its growth: earlier-stage accounts need more conversion-oriented content; established accounts can invest more in brand.

Every two weeks we review this mix and adjust. If saves are dropping on educational content, we change the format or topic. If DM volume from product posts is high, we make more of them. The calendar is a plan, not a contract.

Month-to-month, no lock-in — what that means in practice

We don't require contracts longer than one month because we don't want you to stay out of inertia. We want you to stay because the account is growing and the work is useful. If it's not, you should leave, and you can, the same week.

In practice, most brands stay for a minimum of three months before seeing the compounding benefit of consistent posting. The algorithm rewards consistency, and so does trust-building with an audience. We'll tell you this upfront so you're not expecting miracles in week two. But we won't lock you in contractually to make that timeline happen — we'd rather earn the extension.