Pages that rank. Reports you read.

What we do, in order

SEO is too often sold as a vague “monthly optimisation” retainer with no specific outputs. Ours is specific by week:

1. Week 1–2 — Audit. Technical crawl, content gap analysis, competitor benchmarking, keyword research. Output: a written audit report (not 200 pages, just the 10 things that actually matter).
2. Week 3 — Fix. Implement quick-win technical fixes: schema, canonicals, sitemaps, meta tags, internal links, page-speed bottlenecks.
3. Week 4 onwards — Build. One new ranking-targeted page or blog post per week, with proper on-page SEO. Plus ongoing fixes as we find them.
4. Every 2 weeks — Report. Rankings, traffic, conversions. What moved, why, what we’ll try next.

What kinds of sites we work on

D2C brand sites that want to rank for product-category terms. B2B SaaS sites that need to rank for buyer-intent searches. Marketplace and platform businesses with hundreds or thousands of pages that need programmatic SEO. We’ll be honest if your site’s domain authority and history mean SEO isn’t the right channel yet.

What we don’t do

We don’t buy backlinks. We don’t produce AI-generated articles at scale. We don’t target keyword density. We don’t promise specific rankings (anyone who does is either lying or about to be).

AI search (AEO) is part of our SEO work now

Half of search-related traffic in 2026 comes through AI answer engines: ChatGPT, Perplexity, Google AI Overviews, Gemini. Showing up in those answers requires different fundamentals than ranking on Google blue-link results: schema, llms.txt, AI-citable content structure. We build for both, by default.

What it costs

SEO retainers start at ₹65,000/month with a 3-month minimum (because SEO doesn’t move in 30 days). Larger sites with more pages or higher competition cost more. One-off audits without ongoing work are ₹45,000 — useful before you commit to a retainer.

What Indian brands actually rank for — and what they should

The most common SEO mistake we see in Indian brands is targeting the same high-competition, high-volume keywords as their largest competitors. "Skincare for women India" is being targeted by brands with domain authority 40+ and content teams of five. A brand starting SEO from scratch has no realistic path to page one for that keyword in the first twelve months.

The better strategy: start with high-intent, lower-competition keywords where your product or service is the specific answer. "Clay face wash for oily skin Pune," "B2B digital marketing agency Delhi small business," "affordable Ayurvedic hair oil for hair fall India." These convert at higher rates than broad head terms because the searcher has already done most of the qualification work themselves.

We map this keyword landscape in the first two weeks of every engagement. Not 500-keyword spreadsheets — a specific list of 20–30 terms that are reachable in six months, relevant to your product, and high enough in intent to generate revenue when they rank.

Technical SEO that actually matters for Indian sites

The technical checklist for an Indian brand's site has a few items that don't usually appear in Western SEO guides:

Core Web Vitals on Indian mobile. Google's ranking uses field data from real users, not just lab tests. Indian mobile users on 4G connections produce different field data than the Chrome user assumed in most US-developed tools. We test CWV using Indian device profiles and throttled connections as part of every technical audit.

Hindi and regional language hreflang. If your brand serves customers who search in Hindi, Hinglish, or a regional language, Google needs to know this. Proper hreflang implementation for Hindi variants of key pages can meaningfully increase indexed search impressions from non-English queries — a channel most Indian brands have completely open.

Schema for Indian-specific entity types. ProfessionalService schema with an Indian address, LocalBusiness with correct Indian locality fields, and Article schema with Indian publisher entities all contribute to how Google understands your content in the Indian knowledge graph. We implement these correctly by default.

Analytics: what we actually report on

Most SEO agency reports contain a lot of data and not much information. We've sat through enough 60-page monthly reports to know that the signal is usually in three numbers: organic sessions, organic conversions, and position-change for target keywords.

Our bi-weekly reports are structured around these three numbers. We add context: what moved, why we think it moved, and what we're changing in the next two weeks. We don't add data to fill space. If a metric didn't change meaningfully, we say so and explain why — or admit we don't know yet.

We also maintain a live shared dashboard in Google Looker Studio (free tool) that you can access anytime without asking us. The dashboard is yours. If you move to a different agency, you keep it.