One-off, fixed fee. We look at what you’ve got, tell you what’s working, what’s wasting money, and what to do next. Written like a person wrote it.
If any of these are true, an audit is probably a better first move than a retainer:
Channel by channel — we look at every active channel and give you a one-page assessment per channel:
Plus a cross-channel summary, a prioritised action list, and a 30-minute call to walk you through it.
Two weeks from kickoff. Week 1: you give us read-only access to your channels + analytics. Week 2: we audit, write up, and review with you.
Whichever channels you’re using: Meta, Google, LinkedIn, Twitter, organic social, SEO, email, influencer, content. We’re honest about which channels we have the most depth on — if you spend heavily on something we’re not specialists in, we’ll tell you upfront.
The full written audit. PDF + slide version. No expiry, no retention. You can show it to your investors, your team, or your next agency. It’s yours.
₹45,000 flat fee. Most audits include 1–2 weeks of work from our side. We deliver in two weeks or refund the fee.
After enough audits, the findings cluster into patterns. Some version of these appears in almost every brand we audit:
One channel is doing all the work and nobody knows it. We regularly audit brands where Meta ads look like they're delivering good ROAS, but when we pull back to attribution-adjusted last-touch, 60% of those "Meta-attributed" conversions were from email to customers who had already bought once. The paid budget is getting credit for repeat purchases that would have happened anyway. Scaling paid spend in that scenario doesn't scale revenue — it just inflates a vanity metric.
The content is good but it's not positioned where the searcher is. Brands with great blog content that ranks for zero keywords, because the posts were written to explain the brand's thinking rather than to answer a specific question someone actually searches for. Good writing, wrong frame.
The agency report is reporting on the wrong numbers. We've audited brands where the agency has been reporting weekly reach and monthly follower growth for twelve months, and nobody has ever looked at profile-to-link click rate or DM initiation rate. The brand thinks things are going well because the numbers in the report are green. The numbers in the report are green because they were chosen to be green.
We have deep expertise in Meta, Google, Instagram organic, email, SEO, and influencer. We have working knowledge of LinkedIn, Twitter, and YouTube. We have limited direct experience with Snapchat, Pinterest, and regional platforms like ShareChat or Moj.
If a significant portion of your budget is on a platform where our experience is limited, we'll tell you upfront. We'll still review the channel at a strategic level — "is this the right channel for your brand and budget?" — but we won't claim technical expertise we don't have. Our usefulness to you is directly proportional to our honesty about the edges of our knowledge.
About half the brands we audit become ongoing clients. The other half take the report and implement the recommendations in-house or with an existing agency. Both outcomes are fine with us. The audit is complete whether or not you engage us for anything further.
For the half that do engage: we typically start on the highest-priority finding from the audit, not a new retainer scope. If the audit found that your landing page conversion rate is the main blocker, we start with a site fix, not a social media retainer. The audit tells us where to start; we don't ignore that and sell the service we already had a pitch deck for.
We’ll write back within 24 hours, honestly, with whether we can help.
Pour us a brief