Reels, photo shoots, podcasts, scripts. We make the stuff that gets watched, then we measure whether it actually got watched.
The bulk of our content work is short-form video and product photography for D2C brands. Specifically:
Our team works out of Delhi, Mumbai, and Bangalore. We have shoot crews and studios we use in each. For brands in other cities, we travel or partner with local crews we’ve vetted.
We don’t do high-end TV commercial production. We don’t do feature films. If you need a 90-second cinematic brand film with a famous director attached, you want a different kind of agency. We do the stuff that gets watched on a phone, between two other Reels, by a customer in a metro.
Often, the most cost-effective “content” is creator-shot. We work closely with our influencer marketing service to commission creator content that doubles as your brand’s content library. One creator brief, two outputs: their post + raw files you can re-edit.
For each piece: views, watch-time, saves, comments, share rate, click-through if applicable. We compare against your account benchmark, not someone else’s. A 50K-view Reel is great for one brand and a flop for another.
Content production starts at ₹45,000 for an 8–10-piece content batch (mix of Reels, posts, and stories). Full-scale shoot days (with crew, studio, post) start at ₹1,20,000. We scope to the brief.
The honest answer is that the technical quality bar has risen so much that it no longer differentiates. Most phones shoot 4K. Most editing apps are free. Most filters are identical. The thing that separates content that saves from content that scrolls past is not production quality. It's specificity.
A Reel that shows exactly how a product solves a specific problem — with a real person, specific numbers, and a clear before and after — will outperform a beautiful lifestyle video that could be about any brand in the category. We start every content brief from the most specific version of the problem the product solves. Then we build the content around that specificity.
The second thing that works: watch time. The algorithm rewards content that people watch to the end. This means the first two seconds have to stop the scroll, the next ten have to justify the stop, and the last five have to deliver something worth saving. We write Reel scripts in this structure by default, not as a formula but as a discipline: earn each second before spending the next one.
Many brands we work with have someone in-house who can shoot — a founder who's comfortable on camera, a team member with an iPhone and good taste. We don't insist on replacing that. We can write the scripts, storyboard the shoot, and handle post-production while your team handles the camera. This keeps costs down and keeps the content feeling native to your brand.
The opposite is also available: full-service production where we handle everything from concept through delivery. Brands that don't have the time or team for shoot days use this model. Brands that want to develop in-house capability use the hybrid model and graduate to doing more themselves over time. Both work.
We'll tell you in the first call which makes sense for your brief, based on your team, your timeline, and what you're trying to achieve. The answer isn't always "hire us to do everything."
Brand content is designed to be remembered. Performance content is designed to be acted on. Most brands need both, but the ratio shifts based on where in the growth curve they are.
Early-stage brands (under 50K followers, no repeat purchase pattern established) need more performance content: posts with a clear product, a clear reason to act, and a clear path to buying. Brand-building content doesn't pay back fast enough when you're still finding product-market fit.
Established brands (consistent repeat purchase, recognisable in their category) can invest more in brand content: lifestyle, founder story, cultural moments. This builds the category perception that justifies pricing power and makes paid ads more efficient over time.
We audit where your brand sits in this spectrum at the start of every engagement and pitch our content mix accordingly. If you're too early for brand content, we'll tell you. If you're past the point where performance content is the only thing you should make, we'll tell you that too.
We’ll write back within 24 hours, honestly, with whether we can help.
Pour us a brief